Showing posts with label royale. Show all posts
Showing posts with label royale. Show all posts
Thursday, May 08, 2014
Tuesday, April 23, 2013
Nike Free 5.0 Run kaleidoscope
To help promote the new Nike Free 5.0s, we created art with the shoe itself, choreographing a hypnotic kaleidoscope of their brightly colored training kicks. No CG here -- the effects were created completely in-camera on the RED EPIC. To achieve this, we built special rigs; painstakingly positioning the kicks to create multiple levels of reflections and patterns. We needed a highly visual way to show off just exactly how lightweight and flexible the Nike Free 5.0's are, while also featuring them in an array of colors. Building a practical kaleidoscope felt like the right thing to do. This is a global, multifaceted campaign, where our designs live happily in video, print, out of home and in interactive retail spaces.
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