Angry Birds 2 Launch Trailer

DJI SAM SOE - title

DJI SAM SOE - Director's cut from LUMBRE on Vimeo.
2015. Dji Sam Soe – JWT. Commercial.

The Indonesian arm of multinational advertising giant J. Walter Thompson reached out to us to create a television spot for their client, Dji Sam Soe Super Premium.
They came to us with a pretty straightforward idea that they wanted to bring to life. The brief describe several layers of protection that finally reveal the precious Dji Sam Soe logo.
Dji Sam Soe means Two Three Four, the sum of which is nine, and is a lucky number. Try to see how many hidden twos, threes, fours, and nines you can find in the piece.
This piece simultaneously premiered on nine different Indonesian television channels. (If you were reading closely, you caught the importance of the number of channels and deserve a gold star: nine-pointed, of course.)

Check out the making of here: http://www.lumbre.tv/projects/view/dji-sam-soe

Space Channel Idents

Space Channel Refresh from TENDRIL on Vimeo.
The aim with this set of ID's and Promo toolkit was to launch a brand refresh of Space that would re-position for broader appeal, especially to a female audience. The past look and feel of Space is quite dark and clearly directed at young men. The intention with these was to keep things mysterious and sci-fi, but light-filled and colourful, and with one foot firmly planted in the real world. The IDs are meant to 'surprise and delight' viewers with the unexpected wonder that exists in the real world all around us.

For more information and behind the scenes process, check the project page on our site here: http://tendril.ca/#!/Project/space

Journey through the layers of the mind

Prelude to Axanar

Amaro and Walden's Joyride

Amaro and Walden's Joyride from The Line on Vimeo.